Download e-book for iPad: 100 Things Every Presenter Needs to Know About People by Susan Weinschenk

By Susan Weinschenk

ISBN-10: 0321821246

ISBN-13: 9780321821249

Each day all over the world thousands of displays are given, with hundreds of thousands of choices putting within the stability consequently. are you aware the technological know-how at the back of giving a robust and persuasive presentation? This booklet unearths what you want to learn about how humans pay attention, how humans make a decision, and the way humans react that you can discover ways to create extra enticing displays. it doesn't matter what your present ability point, even if newbie or polished, this ebook will advisor you to the subsequent point, educating you the way to enhance your supply, stance, eye touch, voice, fabrics, media, message, and phone to action.

Learn to extend the effectiveness of your individual shows by means of discovering the solutions to questions like these:
* What grabs and holds consciousness in the course of a presentation?
* How do you opt the simplest media to use?
* What makes the content material of a presentation stick?
* How do humans react in your voice, posture, and gestures?
* How do humans reply to the circulate of your message?
* How do you inspire humans to take action?
These are only the various questions that the e-book solutions in its deep-dive exploration of what you must find out about humans to create a compelling presentation.

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Additional info for 100 Things Every Presenter Needs to Know About People

Sample text

People from different geographical regions and cultures respond differently to information, photos, and context. If you are preparing a presentation that is for multiple cultures and geographical regions, then you may need to have slightly different presentations for different cultures. east = relatIonshIps; west = IndIvIdUalIstIc If you show people from the West a picture, they focus on a main or dominant foreground object, while people from East Asia pay more attention to context and background.

If there were four to six items in a category, then people could remember 80 percent of the items. 1). 1 The more items there are in a category, the less accurate memory is. Donald Broadbent (1975) asked people to recall items in different categories—for example, the Seven Dwarfs, the seven colors of the rainbow, the countries of Europe, or the names of current shows on TV. People remembered two, three, or four items clustered together. 9 PEOPLE REMEMBER ONLY FOUR ITEMS AT ONCE 19 Use chUnKIng In yoUr presentatIon Many, or even most, presentations have more than three or four ideas and concepts.

Memories are actually reconstructed every time we think of them. They’re not movie clips that are stored in the brain in a certain location, like files on a hard drive. They are nerve pathways that fire anew each time we remember the event. This makes for some interesting effects. For example, the memory can change each time it is retrieved. Other events that occur after the original event can change the memory of the original event. At the original event, you and your cousin were close friends.

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100 Things Every Presenter Needs to Know About People by Susan Weinschenk


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