Advertising to Children by Marcia Amidon Lüsted PDF

By Marcia Amidon Lüsted

ISBN-10: 160453107X

ISBN-13: 9781604531077

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29 • Chapter 3 Researchers categorize young buyers so that products can be directly built for and marketed to them. Marketing to Kids Today M ost kids and teens do not realize that advertisers have categorized them as one of four types of consumers. Marketers can even predict what specific basic values drive kids and teens to buy what they buy. • 30 • Advertising toChildren Let Us Tell You Who You Are Market researchers tailor Product Placement products to their intended audience. In the 2002 James Bond movie, Die Another Day, They have identified four specific the moviemakers collected approximately $160 personality types.

For 30 foods and soft drinks, spend millions days, Spurlock ate only McDonald’s food and of dollars every year on advertising documented the effects that specifically targets children. And it had on his health. In 2005, an enhanced vermost young children cannot see the sion of the documentary was created for use in difference between the show and a school health curricucommercial. Susan Linn states in lums. Consuming Kids, • 43 • Essential Viewpoints According to one study, kids watching Saturday morning television are exposed to one food commercial every five minutes.

If machines in the school. According to students earn a free pizza every month during the the National Soft Drink Association, school year, they receive 10 percent of all schools are paid for a special medal at the end of the year. allowing only one brand of soda to be sold on their campus. Fast-food franchises have also increased their presence by operating stores inside some schools. Kids can buy Pizza Hut pizzas or Burger King’s burgers and fries without leaving campus. Marketing foods to kids inside their own schools is not limited to the actual availability of these foods.

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Advertising to Children by Marcia Amidon Lüsted


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